What are the advantages of paid advertising
We all know that search engines have two kinds of results: organic and paid. While organic ranking is most profitable, it requires time and patience. For quick and result oriented appearances in search results, sponsored links are used.
The businesses invest in and engage in paid search advertising so as to avail spontaneous conversions. Not just this, as the traffic on your site rises, it's organic ranking also rises. Paid advertising thus has double advantages.